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Higher Yields Cause Low Wine Quality

Wine Industry Myths
Nov 2005 Issue of Wine Business Monthly
This is the first in a bimonthly series of articles relating to wine sector myths. I will challenge myths around yield and quality; berry size and wine quality; old vines and wine quality; and about who the real winemakers are. Using common examples, the articles are designed to challenge mindsets—and if that makes you uncomfortable, read no further. I will also try to explain why these myths have arisen as often there is underlying industry experience which can be interpreted to justify the myt...
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