Changing the Course of Wine History
John De Luca celebrates 30 years with Wine Institute, and talks about the journey that helped shape public policy as we know it today.
by Cyril Penn
Oct 2005 Issue of Wine Business Monthly
John De Luca served as president and chief executive officer of Wine Institute from 1975 to 2003. Not only did he direct the industry's legal and governmental activities in the U.S. and overseas, but he was arguably the most important spokesman and behind-the-scenes player representing the California wine industry's hundreds of wineries and thousands of winegrowers. After graduating from UCLA, De Luca received a master's degree in Soviet Studies from Harvard University and a Ph.D. in internatio...
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