Direct Shipping Analysis: The Struggle for Rational Distribution
An efficient stream of wine commerce, from willing seller to willing buyer, remains elusive as the distribution fight enters a new phase.
by Corbin Houchins
We all know the image of an hourglass on its side: On the left, the burgeoning ranks of small wineries, on the right the growing cadre of consumers eager to try their distinctive products. Posted athwart the narrow middle is the shrinking number of wholesalers able or willing to distribute "minor" brands.
Most of us believe that the market would, if unconstrained by special interest legislation, establish efficient streams of commerce in lawful goods from willing seller to willing buyer, bypa...
» Article access restricted to registered members of winebusiness.com/winejobs.com
Already a Member?
Click the button below to sign in:
Don't Have an Account?
WBM is the leading publication for the Wine Industry.
• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles
Registration is FREE and EASY.
Copyright© 1994-2013 by Wine Communications Group. All Rights Reserved.
Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be
reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar
News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.