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October 2005
Successful Exporting Practices
A recent study identifies the best routes toward becoming an export-savvy winery.
by Connie McCampbell, Marbue Marke and Liz Thach, Ph.D.
The study "California Wine Exporting: Successful Practices and Challenges" was conducted through Sonoma State University's Wine Business Program, by Connie McCampbell, Marbue S. Marke and Liz Thach, Ph.D., with support from Tom Sheppard and Janeen Olsen, Ph.D. The SSU Wine Business Program is the first university program in the U.S. to focus exclusively on the business aspects of the wine industry. (The study was sponsored in part by the WineVision Global Export Taskforce and the North Coast Win...
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