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September 2005
Wine Intelligence Survey Reveals Where Consumers Stand on Closures
Survey results show natural corks are still the unquestioned industry standard, synthetic corks the accepted alternative, and screw caps are clearly gaining ground but are not a mainstream product.
by Richard Halstead
Overall attitudes to wine bottle closures have been in flux for several years now in many markets around the world—driven by technological advances, strong marketing campaigns for screw caps and synthetic closures, and increasing frustration at the failure rates of natural cork. However, there remains a significant gap between industry attitudes and consumer attitudes. While industry practitioners are, understandably, focused on technical performance of closures (i.e., will it fail?) and on mi...
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