Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Crafting Your Winery's Unique Story

A muddled identity can reduce a winery's share of mind among its customers, imperiling its commercial viability. Ensure your winery stays "on message."
Sep 2005 Issue of Wine Business Monthly
As last year's presidential campaign dramatically illustrated, politicians go to great lengths to "stay on message," regardless of the questions posed to them. They skip immediately to their key message point: "My opponent is a flip-flopper," "The president misled the country about Iraq," and gnaw on it like a dog with a fresh bone. While this Pavlovian posturing can be maddening, it serves a purpose. In a media-saturated society that bombards us ceaselessly with torrents of words and image...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.