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September 2005
Retail Sales Data
Sales of 187ml Packages Thriving
by Mary-Colleen Tinney
ACNielsen/Wine Business Analysis According to ACNielsen* data, since September 2003, the 187ml packaging format has been growing at double the rate of the overall market. Specifically, sales of table wine in 187ml bottles grew by 28 percent, from September 2003 to June 2005, while total table wine grew by 14 percent in the same time frame. Additionally, the category has grown 22.9 percent since June 2004. Since September 2003, the 187ml segment has consistently been growing by double-digit fi...
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