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September 2005
Selling Charity in Every Bottle
Sharing winery profits with nonprofit organizations represents a unique marketing opportunity that adds panache to already well-respected wines.
by Debra Gordon
From the outside, Ehlers Estate in St. Helena, CA resembles any other small, independent winery along the Silverado Trail: the requisite stone gates, the long drive leading up to the rustic tasting and barrel rooms, the barking collie with the run of the vineyards. On the back end, however, Ehlers is significantly different from any other boutique winery in Napa Valley or, for that matter, most of the world. For Ehlers Estate is owned by a nonprofit, Paris-based foundation. So rather than pa...
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