by Jake Lorenzo
Sep 2005 Issue of Wine Business Monthly
It's 104 degrees outside, and Jake Lorenzo is sitting in the hot tub. Chuy Palacios is with him, sucking down some ice-cold Negro Modelo beers. A few days earlier, when the weather prognosticators convinced him that a genuine heat wave was headed for Sonoma, Jake drained half the tub, filled it with cold water from the hose and then dumped in the contents of his icemaker. The two friends sat lounging in cool 82-degree water. "You know what Sonoma needs, Chuy?" Jake asks rhetorically. "Sonoma ...
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