Sep 2005 Issue of Wine Business Monthly
National Wine Surpasses Beer in Popularity Poll For the first time in Gallup's measurement of Americans' drinking preferences, there is a statistical tie between wine and beer as the alcoholic beverage adult drinkers consume most often. In Gallup's 2005 "Consumption Habits" poll, 39 percent of American drinkers said they consume wine most often while 36 percent said they usually drank beer. Overall, 63 percent of Americans say they drink alcohol. (Results were based on telephone interviews wi...
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