Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly winebusiness.com homepage Winejobs.com homepage winebusiness.com homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
August 2005
Why the [yellow tail] Label Works
The success of Australia's Yellow Tail wines is due in part to a simple, unintimidating label that is visually appealling and clearly presents product information.
by Cyril Penn
In just four short years, Australia's Yellow Tail Shiraz has emerged as the number one selling red wine in America. Yellow Tail Merlot is the second best selling red wine in America, and Yellow Tail now boasts the second best selling Chardonnay as well. The brand occupies an amazing six of the top 10 imported SKUs in U.S. supermarkets and drug stores, and dominates Australian wine sales in the U.S. Sales reached 6.7 million cases in the 2004 calendar year and are projected to reach eight milli...
» Article access restricted to registered members of winebusiness.com/winejobs.com
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.


subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463