Conveying Quality with Heavier Glass
Many wineries are turning to heavier glass in an attempt to distinguish themselves and meet consumers' perceptions of high-end wines.
by Paul Franson
Aug 2005 Issue of Wine Business Monthly
Even the most casual observer of wine bottles must notice the trend toward bigger, taller and heavier bottles. High-end wineries have fallen in love with massive wine bottles. "There's an ongoing trend of wineries trying to distinguish their products through different shapes, colors and embossing, and among boutique producers, especially through heavier weight bottles," said Len Farlander, Dallas-based CEO of Vitro Packaging, the industry's third-largest supplier behind Saint-Gobain Packaging...
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