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August 2005
Retail Sales Analysis
3L Boxed Wine Sales Take Off
by Mary-Colleen Tinney
Sales of wine sold in the three-liter bag-in-box format have taken off, jumping about 160 percent between March 29, 2003 and March 26, 2005 in ACNielsen-tracked retail channels.* The increases have been evenly spread over the last two years, with just over half the growth occurring in the 12 months between March 2004 and March 2005. It should be noted, however, that the entire three-liter segment accounts for just 0.7 percent of the total dollar sales and 1.3 percent of the total volume of w...
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