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Wine Goes Wall Street

Aug 2005 Issue of Wine Business Monthly
When someone comes to Jake Lorenzo seeking professional help, I ask them to take a seat, describe their problem and explain what they want me to do about it. If they seem sincere and I think I can help them achieve their goals, I quote them a price, get a large cash advance and take on the job. We shake hands to seal the deal. If, on the other hand, the prospective client strikes me the wrong way, lies to me or plays me for a fool, then I tell him I'm swamped and can't take on any more cases...
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