Is Spain the New Australia?
As Spain revolutionizes its winemaking practices and exports to the U.S. continue to rise, many wonder if this "sleeping giant" may be poised to follow in Australia's footsteps.
by John Radford
Jul 2005 Issue of Wine Business Monthly
According to pundits, Spain has been a "sleeping giant" for so long that, at times, it seemed to have been waiting for a handsome prince to come and release it from its slumber. But things are changing in the country—at last. Spain's wines are now making the most of their grape characteristics and are being made in modern, well-equipped wineries, with marketing departments to back them up—and it is the latter which will be the key to success. To understand how far Spain has come, we must lo...
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