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A Spotlight on Wine Packaging & New Brands

Bronco Wine Company releases two $3.99 Napa Creek brands from the Napa Valley appellation.
Jul 2005 Issue of Wine Business Monthly
Napa Valley Wine for $3.99? In light of recent news about Bronco Wine Company and the Napa Valley, one might say Bronco owner Fred Franzia is sending a message about "overpriced" Napa Valley wines. And following a state appeals court ruling which confirms that Bronco cannot use the word "Napa" on labels for wines that aren't grown in Napa (see "News," page 8), Bronco seems poised for revenge. Bronco Wine Company is releasing two wines from the Napa Creek brand with a Napa Valley appellation ...
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