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July 2005
Retail Sales Analysis
Syrah/Shiraz Responsible for 13% of Total Retail Sales Growth
by Mary-Colleen Tinney
Although Syrah/Shiraz market share accounts for only about 4.5 percent of total retail wine sales, the varieties have been responsible for an average of 13 percent of total retail wine sales growth, year-on-year, since September 2004. Syrah/Shiraz has consistently been one of the most dynamic segments in the wine market, quietly building a solid, albeit small, base in ACNielsen-tracked retail channels.* In the 13 weeks ending in September 2003, Syrah/Shiraz had nearly doubled its sales over ...
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