A Spotlight on Wine Packaging and New Brands
Jun 2005 Issue of Wine Business Monthly
Editor's note: When one looks at the preponderance of new wine brands aimed at the consumer, it is truly extraordinary. Five years ago it would have been hard to imagine this many new wine brands being designed to be approachable and memorable for the consumer. In announcing last month that it is introducing a new Cabernet Sauvignon, "Yellow Cab" for the New York City market, Glenora Wine Cellars vice president of operations Ray Spencer put it this way. "The market is overflowing with excellen...
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