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June 2005
Establishing Sommelier Relationships
Developing strong, lasting relationships with sommeliers requires striking a balance of trust, understanding, tact and timing.
by Christopher Sawyer
When you think about it, the wine industry is essentially a giant supply chain, a connection between the farmers that cultivate the grapes, the producers that make the wine, members of the media who critique the wines, the representatives that distribute the finished product and, last but not least, the people who actually sell the bottles of wine to consumers. While off-premise accounts with grocery stores, supermarkets and retail shops have been strong places to buy wine through the years, ov...
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