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June 2005
Retail Sales Analysis
Domestic Wine Brands Benefit as Consumers Trade Up
by Mary-Colleen Tinney
Percentage growth in domestic wine sales appears to be catching up to imports, according to retail data tracked by ACNielsen Scantrack. This is especially true for higher price points, but even at lower price points, the gap appears to be narrowing. According to Danny Brager, vice president client service, beverage alcohol at ACNielsen, the trend can be seen in the $7 to $11 and $11 to $15 categories. In the $7 to $11 category, the dollars spent on domestic wine rose 13.4 percent, while impor...
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