Trademarking Your Wine Label
Selecting, clearing and registering wine label marks should be done right from the outset in order to avoid future legal problems.
by Jere M. Webb
Jun 2005 Issue of Wine Business Monthly
Although Shakespeare instructs us that "a rose by any other name would smell as sweet," that may not be true of wine. A wine needs a name. What's more, the name on the label, maybe even the label design, needs to be registered as a trademark. If not properly protected, wine trademarks can result in disputes, even infringement claims, as the owners of Madroña Vineyards in El Dorado County, California found out recently when the Folie à Deux Winery in Napa attacked their "Mélange de Trois" bran...
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