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May 2005
Opportunities of Distributor Consolidation
Although some wineries see consolidation as a problem rather than an opportunity, most are starting to see the latter since consolidation is clearly here to stay.
by Kathy Marcks Hardesty
At this year's Central Coast Insights conference, speakers related how retail consolidation and chain requirements are changing the level of sophistication wineries need to bring to the marketplace. Consolidation was the theme of the tenth annual Central Coast Insights symposium in San Luis Obispo, Calif., and the speakers made it clear that not only is consolidation the reality of today's industry—for wineries, growers and distributors—but that collaboration benefits every player. Althoug...
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