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Tasting Room Compensation Programs

If you want to attract and keep a qualified retail staff, develop a performance-based program.
May 2005 Issue of Wine Business Monthly
Do you need to find new ways to attract good, long-term tasting room employees? Developing and maintaining a sales incentive program can help increase your retail team's sales and winery profits. Sales compensation programs can involve commissions, bonus plans, merchandise prizes, profit sharing or other rewards. Most wineries use some sort of commission incentive to help motivate their salespeople to sell more wine. Others try a combination of incentives but usually revert back to commiss...
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