Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Buying and Selling Grapes Doesn't Have to Be Antagonistic

When growers and wineries understand that an investment in their long-term relationship is the most important thing, traditional stereotypes generally vanish.
May 2005 Issue of Wine Business Monthly
It wouldn't be the wine industry without the Yin and Yang of buying and selling winegrapes: One side always wants less, the other more. But the real secret to a successful buying and selling deal is that both parties have to negotiate in good faith in order to reach an agreement on quality, price, contract terms and other conditions. But like any transaction affected and driven by market conditions, a supply and demand situation that is out of balance affects how one negotiates. An oversup...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.