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May 2005
Insight & Opinion: Are You a Wine Farmer or a Globalist?
The new documentary Mondovino puts the American wine industry on trial for the incompatibility of wine farms and global wine companies.
by Leo McCloskey
Mondovino, the new film by director Jonathan Nossiter, exposes American global wine companies' efforts to create brands to replace the benchmarks by which we all judge wines—namely the wine farms of Burgundy, Bordeaux, Rhône and Tuscany. Globalization is the expansion of brands across nations and into other continents. In food and wine it refers to the whole problem of making the product global. The primary issue is scaling production while reducing the costs of goods with processes. In mark...
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