Alternatives Play Increasing Role in "Global" Production
By removing 13,000 barrels over two years, Beringer was able to close three major barrel storage facilities and saw a 35 percent reduction in oak adjunct costs.
by Cyril Penn
May 2005 Issue of Wine Business Monthly
It's an open secret in the wine business. Most, if not all, of the largest wine companies are doing it. It's a trend seen in popularly priced wines, one that consumers are unaware of: the growing use of barrel alternatives. Winemakers are quick to point out that they will always use barrels, especially for their more expensive wines. But many agree a shift is occurring. As the chief executive of one of the largest privately held U.S. wine companies put it, "The wine doesn't know how the woo...
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