Month in Review
May 2005 Issue of Wine Business Monthly
Retail consolidation and chain requirements are changing the level of sophistication wineries need to bring to the marketplace. It's a fact of life and should be looked at as an opportunity. Southern Wine & Spirits of California's vice president of sales and marketing advises wineries to develop realistic sales and marketing plans, remove ego from price scheming, develop a realistic target list of accounts, and to work the press. He also says wineries should co-operate with their distributor...
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