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April 2005
Will Aluminum Bottles Be the Next Packaging Innovation?
In the search for new packaging solutions that will allow wine to flourish in formerly weak markets, aluminum wine bottles may be the next logical step.
by Cyril Penn
When is an aluminum can not a can? When it's an aluminum bottle. Aluminum bottles, which until recently were used almost exclusively in the cosmetics industry, are making amazing headway in the beverage industry. Recently, for example, aluminum bottles revitalized Iron City Beer, a flagging regional brewer in Pittsburgh, PA, one of the first beverage companies to bring the aluminum bottle to beer. Anheuser-Busch is also currently in the market with an elegantly designed and printed 16-oz aluminu...
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