As New World wines put the pressure on Burgundy, a declining market share forces this region to take notice.
Apr 2005 Issue of Wine Business Monthly
Burgundy is in trouble. Her market has changed. Obstinate believers of Burgundy's infallibility failed to notice myriad indicators for years. Today's primary concern is the astonishing proliferation and success of New World-styled Chardonnay and Pinot Noir selling at rock-bottom prices. Producers, importers and trade organizations propose solutions and alternatives, but the marketplace is not reacting to the region's overtures.Complicating progress and innovation is the nature of a region slow t...
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