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April 2005
It's Not Only Premium, It's Kosher
Herzog Wine Cellars is out to grab the attention of wine drinkers everywhere who have no idea kosher wines can be synonymous with quality.
by Kathy Marcks Hardesty
Considering America's love for celebrities, it's no surprise the Oscar-winning movie Sideways has created a boom in wine sales. Yet, despite increased interest, too many consumers still remain perplexed about wine. Imagine, then, the added challenge of overcoming the stereotype of fruity, sugary wines that most consumers associate with kosher wines. Over the past two decades, the Royal Wine Corporation, under the direction of CEO David Herzog and executive winemaker Peter Stern, has been steadfa...
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