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March 2005
Beyond the Bar Code
How the use of RFID (Radio Frequency Identification) will give wine marketers unprecedented visibility at each step in the supply chain.
by David C. Wyld
All consumer products companies today are facing the challenge and prospect of transitioning to a new way of doing business. This wave of change is being brought about by the introduction of RFID (Radio Frequency Identification) to supply-chain management to supplant--and to eventually replace, in all likelihood--the venerable bar code technology for product identification. Wal-Mart, Target, Albertson's, Rite-Aid and CVS are among the leading retailers in the United States that have mandated tha...
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