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March 2005
Retail Sales Data: Holiday Sales Period Got Off to a Good Start
by Mary-Colleen Tinney
• Overall wine sales up 6.7 percent by dollar volume• Imports up 8.7 percent; continues upward trend• Domestic sales rose 6.1 percent• White Zinfandel again down 5.2 percent, Pinot Noir jumps 22.6 percent; Merlot up 4.1 percent For retail sales numbers for the week ending December 18, 2004, click here.At the beginning of the critical holiday sales period, wine sales continued their positive trend. Retail wine sales for the four-week period ending December 18, 2004 increased 6.7 percent by dollar...
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