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March 2005
Keys to Becoming a Wholesale Success
Sonoma State University survey identifies the key components of effective working relationships between distributors and wineries.
The following are results from a survey that was conducted by Liz Thach and Janeen Olsen of Sonoma State University. The results were released during a half-day seminar, "Becoming a Wholesale Success: Understanding and Managing Wine Wholesalers." The conference, which was organized by New Level Group, was held in Napa, California on February 3, 2004. The purpose of the survey was to identify key components of effective working relationships between distributors and wineries. Reasons To Carry A W...
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