Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly homepage homepage homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
February 2005
Italian Wine Company Booms with Draft Wine
According to progressive wine company, Montelvini, American winemakers are missing out on using kegs in marketing inexpensive wines to a new generation of wine drinkers.
by Paul Franson
American wine companies seem to be trying all the alternative packaging systems already in use--save one: Draft wines. If wineries and restaurants want to really popularize sales of inexpensive wines, they might take a look at Montelvini S.p.A., a progressive wine company in Venegazz├╣, Italy in the province of Treviso near Venice.Montelvini sold half a million 20-liter reusable kegs of wine last year, and even with expanded facilities, is hard-pressed to keep up with demand. The company is well ...
» Article access restricted to registered members of
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463