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February 2005
What Would a Direct Shipping "Win" Really Mean?
As the Supreme Court contemplates the future of winery direct shipments, wineries and consumers hope anxiously for a "win"—but what's really at stake and is all the clamor justified?
by R. Corbin Houchins
On December 7, 2004, the U.S. Supreme Court heard oral arguments that many believe will decide the future of winery direct shipments. Wine industry observers are parsing the statements and questions from the Supreme Court justices for indications of whether the decision, expected between April and June 2005, will obliterate mandated three-tier distribution.Meanwhile, the press makes much of benefits awaiting small wineries and consumers in the event of a Supreme Court "win." Is the clamor justif...
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