Industry Forum: Wine Ratings 2 of 3
Ten Reasons We All Lose When Numbers Dominate the Marketplace
by W. R. Tish
Dec 2004 Issue of Wine Business Monthly
Robert M. Parker's Wine Advocate is turning 25 this year. What Robert Parker has achieved with his publication--developing a loyal readership, rewarding a hedonistic style that has influenced winemakers worldwide and never touching advertising--is amazing. His ratings struck a chord with the cork-shy American public, essentially reducing the complexity of wine to the simplicity of a school report card. The 100-point rating scale clicked and helped attract throngs of new consumers into the arena ...
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