Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register


Industry Forum: Wine Ratings 2 of 3

Ten Reasons We All Lose When Numbers Dominate the Marketplace
Dec 2004 Issue of Wine Business Monthly
Robert M. Parker's Wine Advocate is turning 25 this year. What Robert Parker has achieved with his publication--developing a loyal readership, rewarding a hedonistic style that has influenced winemakers worldwide and never touching advertising--is amazing. His ratings struck a chord with the cork-shy American public, essentially reducing the complexity of wine to the simplicity of a school report card. The 100-point rating scale clicked and helped attract throngs of new consumers into the arena ...
» Article access restricted to registered members of winebusiness.com/winejobs.com

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.