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Designing Wines for Markets

Jane Robichaud reveals how Beringer Blass Wine Estates is bridging the sensory gap between winemaker and consumer.
Nov 2004 Issue of Wine Business Monthly
Over the years, Beringer Blass Wine Estates has conducted many experiments focusing on viticulture and enology, Quality Assurance (such as closure studies), storage studies and research aimed to determine if it is okay to store wine on shelves with the bright lights in a typical chain store presentation. Much of the sensory research also involves competitive profiling: benchmarking wines against the competition in an objective, scientific format. The other side of the research is to take wines t...
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