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The Toonknocker Marketing Plan

Nov 2004 Issue of Wine Business Monthly
Jake Lorenzo is lucky to be alive. I have just survived a 17-day visit from the Gulf Coast Toons. Any Toon visit is a test of stamina, but add the complexities of this compacted harvest and you have a veritable marathon of activity that made me satisfied just to cross the finish line.For those of you who don't know, Toon is short for Toonknockers. I can't explain what a Toonknocker is, but I would know if you were one. You know you're a Toon if your favorite dance hall is the center aisle of a b...
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