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January 2005
Unique Wine Program Differentiates Steakhouse Chain
Fleming's Steakhouse credits its "100 wines by-the-glass" program with boosting business and providing customers a unique wine experience that's educational and affordable.
by Cyril Penn
When Paul Fleming and his partners opened the first Fleming's Prime Steakhouse and Wine Bar in 1999 in Newport Beach, California, they set out to create a different type of restaurant--and wine was an essential part of the mix. "The big opportunity seemed to be on the wine side," Fleming's president Skip Fox said. "Most competitors pay lip service to wine-by-the-glass and focus on expensive bottles."Five years later there are 25 locations. Each restaurant boasts annual sales of more than $4 mill...
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