How to Create a Compelling Winery Newsletter
by Stan Hock
Jan 2005 Issue of Wine Business Monthly
While your winery's newsletter should keep customers informed and sales stimulated, it should also reflect your winery's brand identity through its look, feel, tone and content choice.In today's hyper-competitive wine market, wineries must employ all the tools in their arsenal to attract and retain customers. Along with quality wine, attractive packaging, a welcoming tasting room and an appealing website, an effective newsletter is essential.This article addresses the many factors involved in pr...
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