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November 2000
Significant Conclusions from the STES Wine Industry Conference
Wine Industry Volume Growth May Accelerate Due to Positive Demographic Changes. Grapes May Remain in Short Supply
by David A. Goldman
SunTrust Equitable Securities conducted its first wine industry conference and field trip in Napa on September 13, 2000. The well-attended event featured points of view on current hot topics such as grape supply, the outlook for wine demand, and the potential impact of e-commerce. Of the numerous findings and conclusions, we think one stands out: wine industry volume growth may accelerate even faster over the next several years. Our analysis shows that consumption has grown at a rate of 8 to 10 ...
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