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November 2000
Meritage Marketing
Meritage Association Launches First-Ever Marketing Campaign to Promote Meritage Wine Category to Consumers
by Cassandra Larson
Under new leadership since February, the Meritage® Association, a non-profit association of American wineries producing high-quality blends of Bordeaux varietals, is focusing its marketing efforts on consumer education for the first time in its 12-year history. The Association has a growing list of tasting events on the calendar, a new web site (www.meritagewine .org), and a desire to evolve from a licensing organization to one that identifies Meritage as a signpost for exceptional wines blended...
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