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The Customer is Always Right . . . Right?

Tim Hanni and the WineQuest Revolution
Oct 2000 Issue of Wine Business Monthly
Here in the United States, 11 percent of the population drinks 89 percent of the wine consumed annually--a challenging statistic for those who would like to sell more wine and see it incorporated as a lifestyle choice amongst a broader segment of society. But how can wineries market their product to a supposedly "uneducated" public? Is the current approach to wine marketing even helping to expand the wine-consumer base? Tim Hanni (rhymes with lanai), one of the first Americans to achieve accredi...
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