Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

The Customer is Always Right . . . Right?

Tim Hanni and the WineQuest Revolution
Oct 2000 Issue of Wine Business Monthly
Here in the United States, 11 percent of the population drinks 89 percent of the wine consumed annually--a challenging statistic for those who would like to sell more wine and see it incorporated as a lifestyle choice amongst a broader segment of society. But how can wineries market their product to a supposedly "uneducated" public? Is the current approach to wine marketing even helping to expand the wine-consumer base? Tim Hanni (rhymes with lanai), one of the first Americans to achieve accredi...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.