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September 2001
Protecting Your Trademark From Infringement
by Richard O’Hare
A wine company's trademark is its most valuable asset, yet one of the easiest to lose. The 1998 Kendall-Jackson case peaked the wine industry's interest in trademark issues and proved that matters can be far from clear-cut when it comes to establishing a mark and protecting it from infringement. Here are some of the basics wine industry executives should be aware of to avoid the pitfalls of registering and maintaining a trademark.Trademarks DefinedA trademark is a word, name, symbol, shape, slog...
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