How Surplus Fruit Affects Vineyard Values
In today's global wine economy, we find ourselves on the reverse side of "scarcity creates demand" as the oversupply of wine drives down vineyard values.
by Tony Correia
Oct 2004 Issue of Wine Business Monthly
An old TV movie starring Peter Falk, "The Price of Tomatoes," portrayed the dilemma of a truck driver highballing the possible first truckload of fresh, new-crop tomatoes into New York City. Falk, as the truck driver, is torn between his avaricious desire to score the home run, capturing the grand prize of the first truckload, which captures the high prices of a populace awaiting the first fruits of summer; and human compassion, to assist a damsel in distress he finds on his road to NYC. The mov...
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