Finding a Foothold in the Chinese Market

Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers

October 2004

While the Chinese market gradually evolves toward greater affluencey and sophistication, exporting wineries need to understand the bigger picture, which can often be misleading.

by M. David Levin

Wine in China: Everyone wants in on the action. And David E. Henderson, president of the leading wine import house in China, Montrose, can help you get in.Montrose, which is translated loosely as "Red Mountain," is known in China as "Montrose Food and Wine" and in the US as "Montrose International Corp." Montrose works out of offices not only in Beijing but in Shanghai, Tianjin, Guangzhou (formerly known as Canton) and Hong Kong."There are several ways of getting into the Chinese market. Among t...

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