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Vincor Calls Attention to Wal-Mart Shoppers in Canada

Sep 2004 Issue of Wine Business Monthly
Judging from early customer response, Vincor International Inc. may cheerfully toast its new partnership with Wal-Mart.Last April Canada's largest winery quietly set up shop in several stores operated by the world's biggest retailer in the province of Ontario. Called Wine Racks, the wine boutiques operate within 300 to 400 square feet of space Wal-Mart leases to Vincor at its stores in Barrie, St. Catharines, Oshawa, Windsor, Mississauga and Richmond Hill.Vincor International's president, Donald...
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