Restaurant Wine Ranks Most Popular Wines On-Premise
by Cyril Penn
Aug 2004 Issue of Wine Business Monthly
In its third annual report identifying the most popular wine brands sold on-premise, trade journal Restaurant Wine concluded that 2003 was an "extremely" good year for wine sales, with volumes increasing by an estimated 12.5 percent. Most of the increase came from "moderate-to-medium" priced wines ($40 to $100 per case wholesale), and competition was intense, according to the report.Another conclusion was that brand loyalty continues to erode with the "Top 100" brands' share of on-premise wine s...
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