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August 2004
Will the "WineCard" Revolutionize Wine Packaging?
by Cyril Penn
While new wine brands continually flood a crowded market, a new marketing concept in wine labeling could make a huge difference in brand awareness and consumer take away, providing a mechanism for consumers to remember the wine they enjoyed and even find it later at retail.The product is in the initial stages of being introduced to the wine industry, and the company behind it believes it is marketing the single most important development in wine packaging in years, a development that could becom...
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