ASEV Responds to Demands for More Relevancy
by Paul Franson
Aug 2004 Issue of Wine Business Monthly
Long the province of academics and researchers, the annual conference of the American Society of Enology and Viticulture (ASEV) took a decidedly practical turn this year. Though many of the sessions were clearly aimed at only the most specialized, many other sessions attempted to bridge the large gap between basic research and practice. "There's a gentle move to bring the academic community back to practicality," noted Jerry Lohr, proprietor of J. Lohr Vineyards.The changes resulted from concern...
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